Canadian Gaming: Bragg Extends Deal with 777 Group
In regards to its Player Account Management (PAM) technology, online casino content, player interaction, and gamification toolkit, Bragg Gaming Group has announced the continuation of its contract with 711 Group. The 771 Group is the operator of Carousel.be in Belgium and 711.nl in the Netherlands.
In the regulated Belgian online gaming sector, Bragg also introduced the 711.be brand. In order to expand into more regulated areas in the future, the company has committed to collaborating with the 711 Group.
The contract is for three years. Bragg is a Toronto-based producer of platform technology solutions and igaming content for both land-based and online operators worldwide. Under the "Powered by Bragg" initiative, exclusive titles from studio partners supplement its proprietary entertainment catalogs.
“Our extended agreement with 711 Group to power their launch in the regulated Belgian market is a direct testament to the quality and reliability of our products and our turnkey capabilities,” said Matevž Mazij, Chief Executive Officer at Bragg Gaming Group. “We pride ourselves on offering a flexible, regulatory-compliant platform that allows valued clients like 711 to seamlessly scale their operations across new jurisdictions. Belgium is a key strategic regulated market for Bragg. We are excited to support 711’s continued growth there.”
Belgian Market Turnkey Solution
With this deal, Bragg's turnkey solution for operators will be available in Belgium.
"The partnership with Bragg has been a resounding success in the Netherlands, where their turnkey solution has provided us with robust stability and the agility needed for rapid market growth,” said Gilles De Backer, Chief Operating Officer at 711.nl. “Extending this relationship into Belgium was a natural next step. Bragg’s comprehensive turnkey solution, including their platform and diverse content portfolio, significantly streamlines our market entry. That allows us to focus on delivering a leading igaming experience to Belgian players. We look forward to replicating our Dutch success.”
“The move further cements Bragg’s position as a leading technology provider in regulated iGaming markets. It aligns with its strategic focus on expanding its high-margin PAM and content offering globally.”
NorthStar and RubyPlay Collaborate
Through a new content agreement with NorthStar Gaming, RubyPlay is increasing its presence in Ontario. Both core RubyPlay games and releases from Koala Games, a studio under the RubyPlay umbrella, are now available to players there.
Among those well-known games are Diamond Explosion 7s, Giga Match Moolah, and Immortal Ways Diamonds. RubyPlay is still functioning in the Ontario market after receiving regulatory license to operate there in February.
The Whitecaps have announced a stadium deal at Hastings Park
We recently wrote on the closure of the 130-year-old Hastings Park horse racetrack in East Vancouver and the future plans for the property. The casino portion of the business has already been sold by Great Canadian Entertainment. That was an agreement with a B.C. First Nation, which was completed in November.
There were rumors that the Vancouver Whitecaps, a Major League Soccer team, were considering building a new stadium there. The Whitecaps and the City of Vancouver signed a memorandum of understanding yesterday to investigate the possibility of building a new stadium and entertainment center on the property.
According to Vancouver Mayor Ken Sim, it serves as a platform for future discussions.
